Handcrafted concrete point of sales, transaction and customization countertops for the Converse’s SOHO New York City store.
During the one-month closure, the 8,000-square-foot ground floor sales area was renovated to match the earlier phased expansion into the cellar space that highlights the Converse Blank Canvas Customization Workshop. This new customization area that allows shoppers to create one-of-a-kind Chuck Taylors in about an hour. This area features large-format printers capable of printing directly on shoes and industrial-size ovens to bake the printed images into the material.
The Refinery Concrete had an important role creating the custom black 3″ concrete point of sales countertops along with the transaction and the most noteworthy customization countertops where customers will design their one of a kind Converse shoes.